Project - Nail Loft
Client - Urban Retreat at Harrods
This was an Urban Retreat project to create a new logo for the Nail Loft. The brief specified that the logo had to be minimal and modern with clean lines. After 2 development stages this was the final design, which I was very happy with. It was subsequently used throughout the store and on printed material. The position of the word loft creates a loft space within the A, reflecting the meaning perfectly. I also created a 2012 look book for the launch of the new look.